Best PracticesDealership Marketing

Infographic: The Car Dealer’s Step-by-Step Guide to Getting More At-Bats

I write a lot about the processes that help dramatically increase appointment shows, drive up closing percentages and generate additional gross; but what about those dealers and salespeople who are good with processes, though simply don’t get enough “at-bats?” That is, they’re simply not receiving the number of leads, calls, chats and walk-ins they need …
Best PracticesDealership MarketingDealership Operations & ProcessesOpinions & Advice

Down Market? Time for a Little “Old School” Automotive

Listen to Audio Version Old School is New Again While most of those who use the term “old school” in automotive retail are speaking disparagingly about dealerships, managers and salespeople relying on outdated marketing, sales techniques and processes; the truth is that the most successful dealers I work with today understand that sometimes “old school” …
Best PracticesDealership Marketing

How to Turn Shoppers from Third-Party Automotive Sites into Buyers at Your Dealership

This is a great time in the auto industry for dealers looking to capitalize on technologies that drive leads and grow sales from third-party automotive websites. Consumers have evolved and continue to command more and more seamless and transparent digital engagement with dealers, forcing companies and dealerships to evolve as well. One such emergence over the years as …
Best PracticesDealership Operations & Processes

MarketShare? Why Your Record Year Might be a Bad Thing

Congratulations on a record 2015! Yippee! Now, get the slings, because you’ve likely broken your arm patting yourself on the back. If you’re an average dealership – whether privately-owned or publicly-held – you had a record year in 2015. Heck, if you’re a below average dealer you had a record 2015. Newsflash: The entire industry …