DealerRefresh

Obstacles, Observations and Opinions of an Automotive Internet Sales & Marketing Manager

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Digital Dealer 6 Conference – Are you going?

The 6th Digital Dealer Conference will be held on April 19-21, 2009

I’m not going, are you?

The agenda looks jammed packed, and If I were going…here are the a few of the speakers I would go see:

Increase Your Web Traffic 30 Percent in Just 30 Days
Over a dozen real-world ways to immediately increase your web traffic and build a strong foundation for the future will be discussed. Even if you are having great success with your current tactics – learn more to add to your arsenal. – Duncan Scarry (I’ve never seen this dude nor heard of his company, it’s always interesting to see someone you have never heard of before.)

Please, God, What Does It Take to Sell a Car? General Session
Personalizing the process with the newest technology and putting the prospect’s desires before your own will lead to higher closing ratios, stronger profits, happier sold customers, and enlightenment – Gilbert Chavez, Joe Webb, and Kim Clouse (I’d have to go support Gilbert, Joe, and Kim – what a great group of guys!)

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AAISP 2007 – Did you go?

Aaisp_logo_1_1
So the 2nd AAISP was last week and I was unable to attend. I heard it was a lot better then last year. They apparently were coining it as Internet Sales 2.0 – The Age of the Customer, though I’m not sure they ever explained what they meant by that.

I personally have been back in forth with my opinion on the AAISP. I think the intentions were good in the beginning but then came too much shift in management, lack of support (at one time they were selling shares of their stock?) and the website still lacks.

I think they need to stick with the conference no matter what happens. I know for myself, just having the opportunity to converse with other Internet Sales Managers, bounce ideas off one another and surrounding yourself around others that “get it” can be more rewarding then the conference itself and somehow regenerates your drive to succeed.

So..did I miss anything this year?

  • What session did you learn the most from?
  • What was the single most important thing that you walked away with?
  • Was it worth it and will you attend next year?

I’d love to hear from some other ISM’s that attended. Share you thoughts!

Did Priority Toyota attend?