adm Archives - DealerRefresh

Are we getting smarter?

I was just catching my daily dose of TUAW.com (a site for Apple geeks) and came across two articles: Is my iPhone making me dumber & Is my iPhone making me smarter? Those articles are interesting ways to look at what technology has done for us. But forget Apple and the iPhone for a minute because I want to talk about all the fantastic resources made available to us in the car biz. What could I be talking about? I’ll give you a hint – you’re looking at one right now. Those articles got me thinking about DealerRefresh, ADM, DrivingSales, and all the others like Pasch’s, Kain’s….there are getting to be too many to list.

[Read more…]

Best FCA Certified Digital SEM Vendor Near Me?
Starting in May of this year, off-program paid search providers will no longer be PAP eligible under the FCA program. My question is - Who is the best FCA Certified vendor if we decide to switch and why? Why is it... Best FCA Certified Digital SEM Vendor Near Me?
Attribution: Do you give the last touchpoint all of the credit for a sale?
I read, with a great interest, a post on DMNews.com Marketers' Twisted Cross-Channel Attribution [Infographic]. At one point it was stated "...almost one quarter of... Attribution: Do you give the last touchpoint all of the credit for a sale?
Tesla Reality Check?
So it appears that the government may look to cut off Elon's subsidy cash flow, this will test the business model. http://dailysignal.com/2016/11/13/i...g-taxpayer-dollars-on-elon-musk-and-cronyism/
Is Facebook's ad frequency up?
It feels like I'm getting more ads on Facebook. Yesterday morning I had 1 ad for every 2 posts. This morning it is about 1 ad for every 5 posts. Anyone noticing these variances?
Do well written comments make a difference?
Hey guys, I'm new to DealerRefresh but I have been doing a lot of reading on here the past few months. Anyways, I wanted to ask you guys about the comment sections of your online ads. I know a lot of dealers use Vauto, but the ads they produce are trash. Many of you say […]
Consumer Confusion
I just finished skimming a "Pro Carvana" thread on LinkedIn written by a gentleman that was not affiliated with the industry. His perspective was purely as a consumer. From the original post and the comments to follow, a few things jumped out at me. Consumers still dislike the... Consumer Confusion
CarGurus and selective rule enforcement
Like any UCM, I am always trying to get my cars out there, and make the best impression on as many sites as possible. Lately I've been getting killed by CarGurus and I've found out why. All of my cars have been pushed into "High Price" or "Over Priced" category because larger stores in the... […]

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

Are we getting smarter?

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Eric Miltsch

Matt Murray

Ilana Zur

Adam Robinson

Joe Pistell

Todd Smith