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3 Easy Things to Do TODAY to Fill Your Service Bays Tomorrow

Pretend you’re the owner of a 2010 Ford Focus that recently went off warranty. Your check engine light just clicked on – most likely due to a battery issue – and you need to get it fixed ASAP. There’s seven inches of snow forecast for the weekend ahead and you can’t afford to risk an …

Best Practices Dealership Marketing Industry News & Trends

18.2 Reasons to Reconsider Google’s Zero Moment of Truth

For the past three years, Google’s Zero Moment of Truth has been a pillar of the automotive industry. Wedged into nearly ever conference workshop and lauded by trainers, vendors and dealers alike, the groundbreaking study shed light on the multi-faceted journey car shoppers take every day when purchasing vehicles. With tangible proof of the importance …

Dealership Marketing Industry News & Trends

Turns Out Facebook Advertising Is A Big Lie

[highlight color=”#F0F8FF” font=”black”]If you follow the “other” industry forums, there’s a good chance you’ve read one of Mr. Stephen Jackson’s many enthralling articles. I happen to intercept this one, and asked if we could exclusively host it here on DealerRefresh. I believe you’ll enjoy this article as it’s very relevant to the conversations we’ve had …

Best Practices Dealership Marketing

Social Media Can (and should) Be a Business Driver

[highlight color=”#F0F0F0″ font=”black”]This is part 2 in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about auto-feeding marketing content. With the right strategies in a place, dealers can drive foot traffic and website visitors in a …

Best Practices Dealership Marketing

The Pros and Cons of Using YouTube at Your Dealership

Video is hot these days, and is a great way to engage your potential customers. When it comes to online video, YouTube is probably the first site that pops into most people’s minds, so I thought it might be a good idea to discuss some of the Pros and Cons of putting your dealership videos …

Dealership Marketing

The Wrong Fight Against SEM

[highlight color=”#fddcaf” font=”black”]Brian Pasch comments on why dealers need help on more things than telling them to fight SEM spending. There are other games to play.[/highlight] Picking a Fight Against Paid Search A great discussion broke out on DealerRefresh Forums and I was compelled to comment, but then it turned into a longer story! Ed …

Best Practices Dealership Communication Tools Dealership Marketing Industry News & Trends

QR Codes – Are We Still Talking About’m? YES!

By the year 2016 it is expected there will be over one billion smartphone owners, ready and able to shop, browse, research, click, text, post and scan. And, scan they will, according to Pitney Bowe’s recent report that looked into QR usage in the United States and Europe. To the surprise of many, it’s …

Best Practices Dealership Communication Tools Dealership Marketing

Can Your Email Find Love The Second Time Around?

With Valentine’s Day around the corner, I thought I’d share some ideas on how you can get a little more love for your email campaign by giving it a second chance. Let’s say you sent off your email and the results aren’t what you expected. Since you’ve already put your time and effort into …

Dealership Marketing Opinions & Advice

An Open Letter to Mark O’Neil – Chairman and CEO of DealerTrack

Dear Mark O’Neil, You are the Chairman and CEO of DealerTrack with a fascinating bio that includes being President of an Auto Dealer Group, you’ve worked at Intel, you co-founded CarMax and you’re Director at DealerTire.com. It’s quite clear you have a nose for opportunity and with your Harvard MBA, you know how to leverage …

Industry News & Trends

Look-Out AutoTrader and Cars.com, There’s a new Guru in Town

Toiling in the trenches, way under the radar, a feisty little automotive internet startup is making all the right moves with its cross-hairs fixed on you, on me and all of us in our industry… the automotive internet/retail industry. First, a little background… I am constantly tinkering and improving our site, trying to improve our …