adwords – DealerRefresh | DealerRefresh Automotive Dealer Forums

5 Ways You’re Sabotaging Your Own AdWords Account

[highlight color=”#FCD770″ font=”black”]You’re likely spending a decent chuck of change each month on PPC at your dealership. Wouldn’t it be great to know you’re doing it correctly? Of course, it would be. I’m extremely excited to welcome Michael Pistell as our newest contributor to DealerRefresh as he has awesome information to share with our community. …

How Negativity in Adwords Can Yield Positive Results

The challenge of Paid Search/Adwords can be quickly dismissed once one realizes the incredible possibility of impressive results. There are many educational resources for “would-be Adwords experts” along with plenty of tutorials, agencies, and expert-trainers who can be hired. However, in my experience, the only real way to master Adwords is to dive right in and …

2 Strategies to Reduce Your AdWords Cost per VDP View

Dealers are spending more and more money each year on Google AdWords campaigns. AdWords can be a very effective way to connect dealers with in-market shoppers. With budgets increasing, I want to encourage dealers to demand more transparent reporting from their AdWords management agencies. In particular, I would like dealers to request that each AdWords campaign …