5 Ways to Promote Your Dealers Mobile App
Mobile app promotion was easy in 2008. App developers could submit their application to Apple app store and compete amongst the thousands of other apps for user’s attention. “Thousands” being 10,000. End of 2008 – five months after the mobile app store launch only 10,000 total iPhone apps existed. If an applilcation was popular, it would make the top 25 list in multiple categories and enjoy front row promotion to users around the world.
Today, over 500,000 apps exist on Apple’s store alone. Complex and large dollar promotional strategies back new attempts to crack the top 25 category – even for a day. Companies pay hundreds of thousands of dollars for faux downloads, contracting “incentivized install” companies that use virtual and real currency to pay users a fee to download the app. If enough downloads can be driven for a particular app, it has a chance to crack the top 25 of a given category.
This leaves a hole for quality mobile applications targeted at a smaller audience. How do we compete with the launch strategy for the next Angry Birds release? How will our customer find us amongst a sea of “other apps”? The answer is they won’t. Not in the app store.
Dealer mobile app promotion “for the rest of us” centers outside the app store. Creating an effective strategy requires leveraging many of your existing channels and creating new ones.
Top 5 ways to get your app into customer’s hands…