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Obstacles, Observations and Opinions of an Automotive Internet Sales & Marketing Manager

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July 16 by Mike Haeg -

Dealerships Ignore More Than a Third of Their Customers

The Most Important Phone Call

 

I have got great news for all of the GMs, GSMs, Internet Managers, Corporate Marketers, and even all of those vendor partners out there serving the dealership. Did you know that 39% of the valuable phone leads that you drove to the dealership were left stranded on the phone?

[Read more…]

Categories: Best Practices, Technology & Tools

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Editors

  • Jeff Kershner

    Jeff Kershner

    I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
  • Alex Snyder

    Alex Snyder

    2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

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