Autotrader.com cross-shopping data shows BMW top cross-shopped vehicle among Saab shoppers.
ATLANTA – December 18, 2009 – With the announcement today that GM will shutter its Saab division, BMW may be a winner, according to cross-shopping data from AutoTrader.com, the ultimate automotive marketplace. Thirty-three percent of Saab shoppers also looked at BMW vehicles while researching and comparing new and used vehicles on AutoTrader.com, a larger percentage than looked at any other brand.
Audi, another German manufacturer, may also see some new customers, as 31% of Saab shoppers also looked at Audi models listed for sale on AutoTrader.com.
