I normally don’t read a printed newspaper unless I’m traveling on the road and pickup a free copy at the United Club or at a hotel. I prefer to read my news online. I visit CNN.com, FoxNews.com, CNBC.com, or Yahoo.com to see what is happening around the globe. Regardless of which online news service you visit, have you noticed how many stories are exclusively video links on the home page?
Take a look at the FoxNews.com homepage below. I have added orange stars where a video story is displayed on their open page. There are 21 video stories on the home page for this day!
Video Wasn’t Added By Accident
Websites like FoxNews.com generate revenue from advertising. News websites are keenly aware of their visitor metrics and user feedback. Videos would not have need added on Fox News, to such a high degree, if consumers were not playing and enjoying the videos. The videos would not have been added if they were not generating more advertising revenue for the website.
News websites have acknowledged and have created content for consumers who are auditory and visual learners. There are many consumers who would rather watch a video to get updated with the latest news rather than reading text. In fact, when a consumer is on the go, video makes it easy to catch news on a train, bus, or in the back of a cab. [Read more…]