How to reach buyers at every stage of the journey
How to reach buyers at every stage of the journey
Best PracticesDealership Marketing

How to Attract In-Market Buyers at Every Stage of the Journey

As digital marketers, it’s your job to attract buyers that are shopping online, and as GMs, you have seen the impact that online media has on sales and the bottom line. However, with new players coming into the fold and existing dealers upping their investments, it will be increasingly difficult to reach car buyers with …

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Three Ways Dealerships Fall Short Marketing Their Cars
Three Ways Dealerships Fall Short Marketing Their Cars
Best PracticesDealership Marketing

Three Ways Dealerships Fall Short Marketing Their Cars (And How to Fix the Problems)

Driving quality in-market car buyers to your dealership’s website is hard work. There are many ways to drive traffic to your website, but not all traffic is the same. Obviously, there’s a lot of competition out there. You compete with dealerships from other OEM’s, dealerships from the same OEM’s, you even have to compete with …

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Not all display ads are created equally
Not all display ads are created equally
Best PracticesDealership Marketing

How to Use Display Ads that Drive In-Market Buyers

No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year. What happened? As a digital marketing professional, how is it your budget gets bigger every year but the amount of in-market buyers you attract don’t grow by the same margin? It’s pretty straightforward – …

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