If you managed to catch the live webinar with Ian Cruickshank from Speed Shift Media, you were one of the lucky folks to learn how exactly to design a retargeting program to increase return visitors to your dealership website.
But if you didn’t catch it… well bad luck.
The most website traffic comes from return visitors
During the ‘Increase Online Conversions by Increasing Return Visitors’ web chat; Ian explained how the most traffic to dealership website comes from return visitors (your more loyal audience and potential customers).
Oddly enough, dealerships spend thousands of dollars each year trying to attract new website traffic to disproportionate to what they spend converting return visitors. This results in financial losses and poor web marketing results which is something we talked about in another recent webinar with Ilana Zur.