Expansion of Autobytel’s New Car Program Provides Dealers with Access to Most Comprehensive VIN-based Coverage in the Industry
Irvine, CA December 2, 2009 Autobytel Inc. (Nasdaq: ABTL), a leader in providing online consumer leads and marketing services to the auto industry, today announced a new agreement with Edmunds.com, Inc. to include inventory-based leads sourced directly from the Edmunds.com site as part of its New Car Leads Program for dealers. The inclusion of VIN-based leads from Edmunds.com, widely considered to be one of the top online destinations for prospective car-buyers, is the latest step in the evolution of Autobytel’s New Car Leads Program to meet increasing consumer demand for specific online inventory.
“We are pleased to expand our relationship with Edmunds.com to include these high conversion, high purchase intent leads as part of our new car Leads Program for dealers,” said Autobytel COO Mark Garms. “With data showing that new car shoppers are five times* more interested in specific inventory than in price quotes, it is critical to generate the broadest range of highly motivated inventory-based car shoppers. This is exactly what the Autobytel program is designed to do as it gives dealers access to the most comprehensive VIN-based inventory lead coverage in the industry.”