When shoppers on your website inquire with your dealership, the expectation of hearing from you is at its highest, be it a phone call, email, or text. But when they inquire with you indirectly by way of third-party automotive sites, sometimes their association with your dealership can be fuzzy, or in some instances, completely unexpected or unwanted.
Why do some shoppers forget why you are contacting them, or outright deny they ever asked to hear from you?
To address this, we’ve laid out five free car sales training videos in a series titled, “Turning Leads Into Engagements.” In these videos we address the following topics:
- Understanding the Mystery Car Lead
- Online Car Buying Behavior and the Value of Leads
- How Loyal Are Your Car Leads?
- Tips to Best Manage Your Car Leads
- Car Buyers Rely on Third Party Information