The fall automotive conference season will be here before you know it. With OEM mandated meetings and independent conferences on the September and October calendar, dealers have more choices than ever before where to invest their time and allocated education budgets and resources.
If you’re not already aware (as I’m sure you’ve received some type of message from Ralph Paglia), the newest conference for the fall season is AutoCon. AutoCon 2012 is the brainchild of Automotive Media Partners LLC. (AMP) which is a new company started by Ralph Paglia, Chris Saraceno, and Mike Myers.
AMP has hired First Class Educators, a “sister company” of PCG Digital Marketing (Brian Pasch), to produce the show. Carrie Hemphill, Executive Director of FCE, has been working diligently to create a very special event this fall for the automotive industry. If you have ever attended any of Brians micro conferences, I’m sure you would agree that Carrie does an excellent job.
Another Fall Conference?
Options and competition is good – right!? The fast pace of change in the automotive industry requires professionals to embrace new technology, marketing strategies, sales processes, and regulations. Dealers should no longer rely on one conference a year for their primary thought leadership and to connect with new tools for their trade.
Plus I’m sure Mike Roscoe and the rest of the Digital Dealer camp welcomes a bit of competition into the arena.
I was on the phone just the other day with Mr. Pasch. Brian and I go way back – several years actually as he was just breaking into the automotive industry. I recall nights into the late hours on the phone with Brian speaking SEO, dealer process and industry news.
While we were on the phone, I too asked Brian “Brian – do we really need another fall conference?”
After our long winded discussion around the subject – I invited Brian to write up a quick post with his response while speaking about AutoCon 2012 and the promotion they are running on Tuesday.
Here is what Brian put together….