Dealership Communication ToolsOpinions & Advice

Why Data Disconnects are Holding You Back – and What to Do About It

Connected data: Everyone wants it. Almost nobody has it. Consider this: car shoppers typically switch between online and offline four times over the course of their buying journey, and want those switches to be seamless. What’s more, customers interact with dealerships across many different digital touchpoints, which means omnichannel marketing capabilities are essential. And yet, …

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Concierge Economy and Your Dealership
Concierge Economy and Your Dealership
Dealership Communication ToolsDealership Marketing

INFOGRAPHIC: The Concierge Economy and Your Dealership

What do grocery stores, weather apps, and streaming content providers have in common? ANSWER: They all use concierge services to personalize the user experience, and drive revenue. Concierge services include anything that puts items or services in front of customers before they even realize they need it. It’s the approach behind grocery stores that present …

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maximizing dealership marketing with ai
maximizing dealership marketing with ai
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: Scaling personalization to all customers throughout the buying journey

Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be …

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Best PracticesDealership Marketing

Your Dealership Website and Today’s Shoppers: The Lowdown on How to Exceed Expectations

I consider myself pretty well-versed in digital marketing and e-commerce. After all, I’ve been in the field for years, and have learned a lot about topics like… customer retention, lead generation, and artificial intelligence. I am fascinated by new gadgets, and am always interested in learning about the next technology. That being the case, when …

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Maximize Dealership Marketing with AI
Maximize Dealership Marketing with AI
Best PracticesDealership Marketing

Amazon is Coming. How to Stay Ahead With Outstanding Marketing Tools

If you’re like many of us in automotive, your inbox is full of forwarded articles like this one from the Wall Street Journal proclaiming the demise of car ownership. This threatening disruption is causing much buzz – and much speculation. But although we can’t predict the future, one thing’s for sure: we need to step …

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Best PracticesDealership Marketing

8 Tips on How to Engage Website Visitors and Capture More Leads

Dealers in 2017 report that their number one priority for digital marketing is increasing lead conversion.  However, there’s more to reaching online customers than getting them to fill out forms, since we know only 10% of car shoppers will fill out an online contact form or communicate via email. Many car shoppers engage with your …

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Personalize the Dealership Experience with AI
Personalize the Dealership Experience with AI
Best PracticesDealership Marketing

INFOGRAPHIC: Reaching Customers with Increased Personalization Through AI

Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be …

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Best PracticesDealership Marketing

VIDEO: Does Your Website Attack Visitors?

Did you know that e-commerce sites spend on average only $1 of their advertising budget on converting website traffic for every $92 spent driving website traffic [Source]? This could very well be one reason that more than 38% of website visitors leave a website due to poor design and layout? If you’re looking to maximize your ad spend, these might be two specific areas to …

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