Delivering Personalization to customers you can't see
Delivering Personalization to customers you can't see
Best PracticesDealership Marketing

VIDEO: Creating a Personalized Dealership Website

The automotive industry is built on strong relationships and trust. So the shift to digital presents a challenge: bringing that personalized experience to online shoppers without face-to-face interaction. With smart targeting personalization technology, dealerships can create a customized online shopping experience that builds trust, promotes satisfaction, and boosts leads and sales. A personalized digital dealership …

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Creating a Personalized Dealership Website
Creating a Personalized Dealership Website
Best PracticesDealership Marketing

How Smart Targeting Can Customize Online Shopping to Boost Leads and Sales

Today’s shoppers expect a personalized experience. They respond to websites that address their individual interests, and are repelled by those that do not. In fact, 74% of customers express frustration at being shown website content not specifically relevant to their needs, demonstrating the new standard of personalization that has taken hold across industries. With 88% …

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CRM Automation Tips for Dealers
CRM Automation Tips for Dealers
Best PracticesDealership Marketing

4 Tips for Enhancing Automation to Increase Appointments and Sales

We hear a lot these days about car shoppers going online to buy their cars, with murmurs about the obsolescence of traditional car buying as options for buying online advance. Reality is, dramatic changes like this are not the happening overnight. The majority of car buyers still visit a dealership before buying, with 88% coming …

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Lead Nurture Doesn't Have to Gut Your BDC
Lead Nurture Doesn't Have to Gut Your BDC
Best PracticesDealership Marketing

How to Nurture High Funnel Leads Without Gutting Your BDC

Forward-thinking dealerships can prioritize the low-funnel buyer while building a lead nurture infrastructure to engage potential buyers still high up the funnel. A balanced approach to these two types of customers will lead to the best results. Many dealerships, and for good reason, have tunnel vision when it comes to leads. They seek a particular …

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