The recent post on the DealerRefresh forums about Social Media Gurus and scams led to the idea that some information might be helpful to dealers in deciding who to hire and trust.
Here are some questions to consider:
How can you research a company or consultant when they claim to be social media gurus?
What’s considered authentic in terms of social media consulting for your dealership?
These are justifiable questions, that deserve to be answered with examples of work and real results. It’s difficult however, for a company who isn’t quite clear on the examples they’ve been provided to make a confident decision on whether they’re hiring a quality provider.
Lets dive in and discuss five ways you can do some due diligence when selecting a high quality social media provider. [Read more…]