Running from Training?
Just as some top athletes train by running, many senior managers in the automotive industry run from training.
Perhaps it’s due to the way most managers came up in the car business; or maybe it’s simply a fear of technology, but it seems that more often than not, Dealers, GMs and other senior managers avoid even the mention of digital marketing or Internet sales process training.
From the free webinars offered by companies like Cars.com to the informal in-store vendor visits to the full-blown Internet workshops and conferences, it is rare to ever see a General Manager or Dealer Principal in attendance. Are they really too busy to learn what’s happening in the medium that attracts at least 90 percent of their customers?