Dealership MarketingOpinions & Advice

Why Can’t Your Classifieds Site Perform Like CarGurus?

Why Can’t Your Classifieds Site Perform Like CarGurus? To be clear: CarGurus (NASDAQ: CARG) is not perfect. In fact, dealers have plenty of legitimate issues with the company (I’ll detail a couple here). But, when it matters, CarGurus more often than not delivers results for dealers. CarGurus, you see, easily passes the DISC Test (Does …
Industry News & Trends

AutoCheck Vehicle History Reports to Appear on AutoTrader Starting September 2013

  With the current turmoil around CarFax, major challenges it faces, and being sued by dealers, it’s quite possible they could be loosing some of their exclusivity on popular vehicle classified websites. AutoTrader.com announced their partnership to start including CarFax’s competitor AutoCheck Vehicle History Reports. This is great news for dealers using AutoCheck and Experian, the company behind …
Best Practices

Are You Adding Actual Photos and Prices to Your New Car Listings?

Are actual photos of your New Car Inventory necessary? AutoTrader.com says YES!! According to AutoTrader.com, using the standard AutoTrader.com ad format, adding actual photos and prices increased the VDP views by approximately 140% and increased shopper interaction by 110%. I’ve been including actual photos and custom comments for our new inventory for other a year …
Dealership MarketingOpinions & Advice

An Open Letter to Mark O’Neil – Chairman and CEO of DealerTrack

Dear Mark O’Neil, You are the Chairman and CEO of DealerTrack with a fascinating bio that includes being President of an Auto Dealer Group, you’ve worked at Intel, you co-founded CarMax and you’re Director at DealerTire.com. It’s quite clear you have a nose for opportunity and with your Harvard MBA, you know how to leverage …
PR Announcements

Autotrader.com Cross-Shopping Data Among Saab Shoppers

Autotrader.com cross-shopping data shows BMW top cross-shopped vehicle among Saab shoppers. ATLANTA – December 18, 2009 – With the announcement today that GM will shutter its Saab division, BMW may be a winner, according to cross-shopping data from AutoTrader.com, the ultimate automotive marketplace.  Thirty-three percent of Saab shoppers also looked at BMW vehicles while researching …
PR Announcements

AutoTrader.com Testing Car Trade in Program in Kansas City

Autotrader.com Vehicle Purchase Program Aims to Streamline Consumer Sale, Trade In of Used Autos ATLANTA, Nov. 11 /PRNewswire/ — AutoTrader.com’s Vehicle Purchase Program (VPP), currently in a 90-day test in Kansas City, is a convenient on-line service that aims to streamline the process of trading in or selling an automobile with participating dealers. This on-line …