AutoTrader IHS 2016 car buyer Journey header
AutoTrader IHS 2016 car buyer Journey header
Best PracticesDealership Marketing

What Does the 2016 Car Buyer Journey Say?

“The 2016 Car Buyer Journey” sets out to capture the journey that car buyers are taking when purchasing a new or used vehicle. The numbers are not sexy or overly novel, but they can provide a roadmap for where dealerships should consider investing their advertising dollars as well as the top places to capture customers’ attention and drive …

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Best Practices

Are You Adding Actual Photos and Prices to Your New Car Listings?

Are actual photos of your New Car Inventory necessary? AutoTrader.com says YES!! According to AutoTrader.com, using the standard AutoTrader.com ad format, adding actual photos and prices increased the VDP views by approximately 140% and increased shopper interaction by 110%. I’ve been including actual photos and custom comments for our new inventory for other a year …

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Industry News & Trends

AutoTrader.com and Cars.com Each Rank Highest in Satisfying Dealers according to J.D. Power

J.D. Power and Associates Reports: AutoTrader.com and Cars.com Each Rank Highest in Satisfying Dealers With Online Vehicle Buying Services in Their Respective Segments J.D. Power and Associates WESTLAKE VILLAGE, Calif., Aug. 19 — Among online buying services, AutoTrader.com ranks highest in satisfying dealers with new-vehicle leads, while Cars.com ranks highest in satisfying dealers with used-vehicle …

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