The Weekly Refresh: Price or Convenience?, Lead Scoring, Remember This?
Do Customers Come for Price or Convenience? This study by emarketer was focused towards the retail environment but we all know that the “time” factor plays into our business as well. “With 77% of respondents, saving time was the next most popular reason to shop online.” R. L. Polk signs MileOne for Lead Scoring “Polk …
Generators Vs. Aggregators: Who’s got the Glenngarry Glen Ross?
Buying leads at their origin versus buying them from one of the big third-parties. Now that I’m about to bring on my third lead generating vendor, I thought I’d probe the DealerRefresh community for their thoughts on the choice between buying leads at their origin versus buying them from one of the big third-parties. I’m …