BDC – DealerRefresh | DealerRefresh Automotive Dealer Forums

Common BDC Questions from the Community

The prospect of the automotive business development center is appealing, with the promise of an appointment generation machine that will supercharge your sales floor. That said, building and sustaining a successful BDC is a difficult process for every car dealership. The processes that need to be implemented and the staff that need to be hired …

Dealership Operations & Processes Opinions & Advice

Training customers to ignore your emails

If you ask your Internet leads for a phone number before answering their question or providing a price, you’re doing it wrong. And how many damn times do you need to be told this 101 crap? That’s my summation on this article. If your initial email response is to provide a price with other vehicle …

Opinions & Advice

Internet vs. Floor volume 57

This is a rant. It pisses me off to still see the sales floor referring to Internet customers and forms from the website as “Internet Department” things. When you still hear sales agents say “oh, that’s the Internet department” you know we have a problem. C’mon, people aren’t searching for your store in Alta Vista …

Best Practices Dealership Operations & Processes

Assumptive Selling

Assumptive Selling Certainly, you’ve heard the saying: When you assume, you make an ass out of ‘u’ and ‘me.’ Cute, even funny… but not at all applicable in sales. Not today. The typical car buyer today has already gathered all the information before they ever step foot on your lot or pick up a phone …

steal these BDC templates and then chill

Best Practices Dealership Communication Tools Dealership Marketing Dealership Operations & Processes

Here are 15 Great BDC Templates to Steal!

Automotive BDC templates are critical to efficiency. Your BDC’s templates should include both word tracks for phone calls and full email templates. If you have strong templates and a BDC that utilizes them you will be well on your way to success. [Tweet “Steal these BDC templates, plug them in, and then chill… “] A …

Lead Nurture Doesn't Have to Gut Your BDC

Best Practices Dealership Marketing

How to Nurture High Funnel Leads Without Gutting Your BDC

Forward-thinking dealerships can prioritize the low-funnel buyer while building a lead nurture infrastructure to engage potential buyers still high up the funnel. A balanced approach to these two types of customers will lead to the best results. Many dealerships, and for good reason, have tunnel vision when it comes to leads. They seek a particular …

Skaters Gonna Skate - It's a SPLIT DEAL!

Best Practices Dealership Communication Tools Dealership Operations & Processes

Stricter Rules Drive Higher Sales

While so many dealers in the 20 groups I address still look upon their internet sales efforts with a bit of shock and awe, the truth is that internet sales are not just relatively easy to master; internet sales are so easy to master that they’re actually kind of boring. Funny thing is, with just …

Best Practices Dealership Operations & Processes

Internet Teams and BDCs Must be Managed Like Call Centers

Because so many dealers and traditional sales managers continue to look at their internet department as this mysterious group of ex-Dungeons and Dragons players who too closely resemble the graduating class at Hogwarts, it’s important to break down the simplest of strategies that truly drive successful internet sales efforts today. There’s no need to overthink …

If they did their job you wouldn't need a BDC

Best Practices Dealership Operations & Processes

Pay for the Performance You Want and Stop Overthinking “Internet Sales”

The perception of internet sales for many dealers and traditional sales managers is that it’s still a confusing area best left to those who are more technologically proficient. Moreover, industry vendors, other so-called experts and even some trainers continue to profit in keeping internet sales a befuddling mystery for the average dealer’s management team. The …

Best Practices Dealership Operations & Processes

How Ricky Bobby Will Fix Your Service Retention Problem

You may be wondering what the movie Talladega Nights has to do with running an excellent Service BDC. The connection goes a little deeper than NASCAR. I am about to make some of your heads spin. I am not a HUGE fan of NASCAR. I feel like that is slightly sacrilegious in this industry, …

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BDC – DealerRefresh

Common BDC Questions from the Community

Training customers to ignore your emails

Internet vs. Floor volume 57

Assumptive Selling

Here are 15 Great BDC Templates to Steal!

How to Nurture High Funnel Leads Without Gutting Your BDC

Stricter Rules Drive Higher Sales

Internet Teams and BDCs Must be Managed Like Call Centers

Pay for the Performance You Want and Stop Overthinking “Internet Sales”

How Ricky Bobby Will Fix Your Service Retention Problem