One of the toughest jobs these days is picking the right technology for the job, so we’re going to take a different approach with something called the “Blueprint Series”. The idea behind this series of articles is to tell our vendors what we want. Hopefully they’ll take our ideas and put them into a product we can buy!
For the first Blueprint Series we’re focusing on automotive CRM solutions. ADP, Reynolds & Reynolds, AutoBase, HigherGear, iMagicLabs, DealerSocket, eLeads, and all other CRM vendors please pay attention…but please do not come in here with comments saying “we do that”, “I am the solution for you”, etc. WE DO NOT WANT VENDOR SPAMMING IN THIS THREAD. If you have a selling message, please email Alex Snyder: [email protected] and he will point you in the right direction.
Dealer Refresh crowd – here’s your chance to put all your wishes on the table! Please use the comments link to add your thoughts.
Starting with Alex’s first CRM wish: Coming from a dealer group with competing franchises all on the same stretch of road we are prone for duplicate leads. I’d like to have a single customer base, inside our CRM solution, that allows for a separate salesperson, salesmanager, BDC agent, service writer, service manager, etc to be attached to a single customer record for each store. I’d also like vehicles of interest and vehicles owned to be unlimited for each customer record.
My Honda and Toyota stores are less than a mile apart, so I’d like to have a customer be able to have an interest in the Accord and the Camry….and have a different salesperson for each car. I’d like to be able to send marketing messages on both the Camry and the Accord to that customer.
Yes, I understand this could get messy in the database, so we’ll have to figure out a way to clean things up. However, I’d rather have my CRM cater to the real world than have to make the real world cater to the CRM.