Best Practices – Page 2 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Carvana Claims They Offer a New Way to Buy a Car… Hmmm…

A new way to buy a car? Did you know there was a new way to buy a car? If you pay attention to television commercials, you may have noticed the latest anti-dealer spot from Carvana (NYSE: CVNA) where even the lowliest dealership employee – in this case, the Wavy Arm Guy – forgoes …

Dealership Operations & Processes

Top 5 Ways to Keep the Conversation Rolling Beyond the Sale

Do you find the ball stops rolling once your customers leave the lot? After-sales services are a huge part of the auto market, and yet many dealerships fall short brining in old leads. Forbes reported that gross profit margins for after-sales services were much higher than the sale itself, but at the same time, many …

Dealership Marketing

Who? How? A Closer Look at Inquisitive Paid Search Traffic

One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword purchases. The search queries are the exact phrases that visitors are typing into Google (or other search engines). I find it useful to compare the search queries to the actual keyword(s) the dealer is purchasing. For instance, if …

Best Practices Dealership Marketing

Nine Dirty Little Secrets of Automotive SEO and SEM

Nine Dirty Little Secrets of Automotive SEO & SEM: The Pitfalls of the ‘Set it and Forget it’ Approach to Dealer Search There are more than a few Dirty Little Secrets when it comes to dealers and their use of search engines to drive quality traffic to their websites. Secrets, of course, kept from the …

Some Vendors Need to be in Your Dealership

Best Practices Dealership Marketing

Do You Like Your Vendor’s Personal Touch? You’d Better… You’re Paying for It!

Do You Like Your Vendor’s Personal Touch? You’d Better… You’re Paying for It! People often marvel at the sheer majesty and splendor of a Las Vegas casino. The Chihuly glass in the lobby of Bellagio is a great example. At any given time, there will be dozens of people snapping photos of this expensive masterpiece. …

Best Practices Dealership Marketing Opinions & Advice

You Can’t Cut Your Way to Market Share Growth

You Can’t Cut Your Way to Market Share Growth It’s a flattening vehicle market – I get it – but, you simply cannot cut your way to market share growth. Of course, you also can’t keep throwing money at some shiny marketing widget just because everyone claims it’s the coolest thing ever. For dealers with …

video: e-commerce, not just for millennials

Best Practices Dealership Communication Tools Dealership Marketing

VIDEO: Online Vehicle Checkout – Not Just For Millennials

Millennials, the term used for the generation born between 1982 and 1997, differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars. Dealers, however, because of the unique complexity to shopping and buying cars, are faced with …

Car Dealer's Guide to Getting More At Bats

Best Practices Dealership Marketing

Infographic: The Car Dealer’s Step-by-Step Guide to Getting More At-Bats

I write a lot about the processes that help dramatically increase appointment shows, drive up closing percentages and generate additional gross; but what about those dealers and salespeople who are good with processes, though simply don’t get enough “at-bats?” That is, they’re simply not receiving the number of leads, calls, chats and walk-ins they need …

Best Practices Dealership Communication Tools Dealership Marketing

I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’

I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’ It seems everywhere you turn in automotive you hear how behind dealers are compared to every other industry when it comes to technology, marketing and the customer experience. Frankly, I’m growing tired of this constant drumbeat; and not just because …

Best Practices Dealership Marketing Dealership Operations & Processes

The “Secrets” to Selling More Used Cars for More Gross

The “Secrets” to Selling More Used Cars for More Gross Every great used car manager you or I have ever met already knows the “secrets” to selling more used cars for more gross profit. (I wrote “secrets” in quotes, because these aren’t really secrets – since everyone knows them – they’re more like axioms …