Best PracticesDealership MarketingDealership Operations & Processes

Why This One Strategy Needs ALL of Your Focus in 2016

It seems like there is a strategy for everything in retail automotive. Technology has introduced new options for procurement, pricing, inventory control and marketing and the knock of e-commerce grows louder each year. Most of these strategies require a subject matter expert to focus on development, implementation and execution. Even the most prepared dealers can …
Best PracticesDealership Communication ToolsDealership Marketing

How My Bad Email Advice Almost Ruined a Friendship

A friend of mine called to pick my brain on email marketing. His company has about 70,000 subscribers and their open rates were getting WORSE with each new campaign. In his testing, he saw that a lot of their emails were getting delivered to the spam folder. He was looking for changes they could make to improve their …
Best PracticesDealership Operations & Processes

Which One Best Describes Your Dealership’s Hiring Process?

Let’s face it: most dealers struggle with hiring qualified employees. And since the car business is a people business, our inability to achieve success with hiring new team members will have a negative long-term effect on the health and value of our dealership.   Why is Hiring Success So Difficult to Achieve? I define “hiring …