Best Practices – Page 9 – DealerRefresh | DealerRefresh Automotive Dealer Forums

ROCKIN’ Employees – Where the Hell are They?

It’s not easy to watch a Dealer who is the true sense of an Entrepreneur, look and feel defeated. It was painstaking to see. Why was he feeling this way? Because he was faced with the reality that his sales team was incapable of responding to internet leads. I know what you are thinking. Incapable? …

Opinions & Advice

Why Don’t They Want to Learn?

I’m sitting in my living room right now, possibly feeling a little melancholy. As with any person who lives their business, my thoughts turn to training, which I love more than anything. To set the stage for my rantings, you should know that I’m not new to the business. I spent 10 years in the …

PR Announcements

PCG Digital Marketing and DrivingSales.com Announce Groundbreaking Automotive SEO Study

Car dealers are invited to participate in the largest group study for Automotive Search Engine Optimization (SEO). The study will educate and mentor 100 car dealers who are interested in applying Automotive SEO strategies at their automotive dealership. Results of the four month study will be published and presented at the 2011 NADA Conference in …

Industry Events

Small Screen, Big Sales – Cars.com Webinar

Date: Friday, July 9th Time: 12pm to 1 p.m. (Eastern) Location: Your Computer Cost: FREE – Register Here With your online listings, video helps to bring the car to life and lets shoppers take a virtual test drive. Customers can verify the vehicle’s condition and determine if it offers the passenger and cargo capacity they …

Best Practices

The Worst Question You Can Ask Your Customer

“When were you hoping to purchase one?” On the phone or in person, I hear salespeople ask this question all the time. I am going to share a story in which I was able to learn a valuable lesson early on in my career…

Opinions & Advice

Where Have All the Ups Gone?

Guest Posting By John Quinn Exactly what are Sales Managers managing these days? Ahhhh…. the good ‘ol days… Remember the weekends? The Sales Staff gets there nice and early with enough caffeine in their hands to jump-start a rhino, trailed by a cloud of cigarette smoke. The managers hold a quick Pump-Me-Up session, doling-out spiffs …

Best Practices

“Greetings – You Now Have 5 Seconds!”

When was the last time you thought about the way you greeted a customer? The greeting is so simple, but often overlooked. I am not just talking about in person, but on the phone as well. It takes just five seconds for a person to form a positive or negative impression of you and your …

Opinions & Advice

Pricing Games on Classified Inventory Websites

Dealers still playing the PRICE GAME on Classified Websites. Are dealers still playing this game? …ofcourse they are! I was hoping this shit would stop as print continues to diminish, but it’s obvious that some of the classified sites allow it to happen as well. Maybe it’s OK. Maybe at the end of the day …

Industry Events

REVEAL THE POWER of 1st Party Leads – Webinar

Myself and Alex (along with Jennifer Suzuki and David Kain) will be part of the 1st Party Leads webinar hosted by Dealer.com. Be sure to check back here for the full recording and posting of the webinar. Until then, be sure to check out the ALL NEW DealerRefresh Dealer Technology Forum for best practices with …

PR Announcements

Automotive Internet Sales Forums Help Dealers Discover New Opportunities

DealerRefresh creates new forum for car dealers DealerRefresh creates new forum for car dealers and vendors to provide reciprocal marketing, business and networking support. DealerRefresh is the main source for automotive internet sales professionals looking for a higher level of online information. Baltimore, MD – April 15th, 2009 As the automotive industry struggles to stay …