Through endless digital and traditional channels, consumer influence is happening both consciously and subconsciously as they navigate along a digital roadmap equipped with double-digit research touch points that follow no predictable path or straight line. This new age buying behavior makes attributing a sale to ONE source almost impossible.
While new and developing channels provide marketers with an abundant assortment of avenues to reach potential customers, the challenge of measuring the return on your investment (ROI) has become complex.
“Big data” is a widespread term used relentlessly in digital marketing across all verticals. But how can you (dealers) properly leverage big data to attribute a single sale to a single action?
Is it even feasible to attribute one sale to one ad source within the surplus of information available today?