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The Social Currency of Mercedes, BMW and Lexus

In case you don’t read Fast Company, Follow me on Twitter or somehow didn’t stumble across this latest study by Vivaldi Partners on Social Currency be sure to download it here. Today, one of the most important strengths of a brand is its social currency, the extent to which people share the brand or information …

Autotrader.com Cross-Shopping Data Among Saab Shoppers

Autotrader.com cross-shopping data shows BMW top cross-shopped vehicle among Saab shoppers. ATLANTA – December 18, 2009 – With the announcement today that GM will shutter its Saab division, BMW may be a winner, according to cross-shopping data from AutoTrader.com, the ultimate automotive marketplace. Thirty-three percent of Saab shoppers also looked at BMW vehicles while researching …

Automotive Manufacturer Policies on Dealer Websites are too limiting and slow

Normally when this subject comes up, amongst dealers, a lot of not-so-nice things are said. I want to take a different approach in this article. No, I’m not planning to completely side with our manufacturers, but to hopefully create a compelling argument that gets some to rethink their policies (and I’m counting on your comments …

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bmw – DealerRefresh

Autotrader.com Cross-Shopping Data Among Saab Shoppers

Automotive Manufacturer Policies on Dealer Websites are too limiting and slow