Pasch’s AAAS in Palm Beach review
Brian Pasch's Automotive Analytics & Attribution Summit (AAAS) review by Alex Snyder
Pasch’s AAAS in Palm Beach review
Brian Pasch's Automotive Analytics & Attribution Summit (AAAS) review by Alex Snyder
Third Party Automotive Leads Are Like Tainted Wine
I want to recognize that DealerRefresh contributors, and members of the dealer community, have discussed the need for third-party lead reform in the automotive industry in the past. Today, I am joining with Jeff Kershner, and automotive professionals who have voiced their concerns, to raise national awareness and energize the discussion of third-party lead quality. Can …
Organizing Your Custom Website Content To Track ROI
It is extremely important you understand that if you can’t track the ROI of your Search Engine Optimization (SEO) and content writing investments, your manager(s) will likely pull the money from the budget for these services. It is equally important to face the reality that you will likely change or upgrade website technology in the …
Defining A Hierarchy Of Automotive Digital Marketing Responsibilities
As larger dealer groups allocate more internal resources to manage their digital marketing investments, our industry needs to discuss roles and responsibilities for digital marketing execution. In the graphic above, I started a conversation in my latest book, using this chart, on how a dealer group could organize their marketing team or employees who are performing marketing tasks. …
Cobalt Delivers A Personalized Consumer Experience Online
Car dealers have been promised that Big Data will be enhance their businesses yet for the most part, there have been few products delivered at the automotive retail level. Dataium was one of the first companies to offer car dealers insights based on the millions of data points collected by Dataium from Internet car shoppers. …
Why Would Anyone Buy a Car From Your Dealership – Really?
[highlight color=”#fddcaf” font=”black”]We’re getting some conversation and sharing rolling this weekend with a post by Brian Pasch. He’s looking for the answer to what appears to be a simple question. But, is it?[/highlight] Why Buy A New Vehicle From Your Dealership? I love working with car dealers to create a comprehensive marketing road map …
Automotive Website Awards Expanded By PCG Digital Marketing
Brian Pasch, CEO of PCG Digital Marketing, announced that the company will be expanding the scope of the PCG Automotive Website Awards (AWA). Starting with their 2010 Awards Program in October, PCG will add coveted industry awards in a total of three categories: Search, Design, and Technology. The new award categories are a result of …
2010 ASMA Report Will Review 45 Automotive Website Platforms
PCG Digital Marketing announced today the list of 45 companies that will be included in their research reports on automotive website technology. The website platforms of all companies in this year’s study will be put through a series of tests and the results compiled and published in a whitepaper for the automotive industry. The automotive …
Google Analytics and Webmaster Tools Webinar with Brian Pasch
DealerRefresh and Brian Pasch are teaming up to offer dealers an invaluable webinar on how to utilize Google Webmaster Tools. Google provides a number of free tools that provide a wealth of information to anyone seeking to increase traffic, leads and sales to their website. Google Webmaster Tools, Google Analytics and Google Insights for Search …
