Is “Call Us” Or “Email Us” Really the Best We Can Do On Our Dealership Websites?
Let me congratulate you for being on DealerrRefresh. That act alone puts you at the forefront of one of the biggest trends to ever hit the car industry: The Internet.
Now let me challenge you with a question:
“Why does your dealership have a website?”
In 1995, NADA recommended that every dealership get one as the future of the industry was going online.
It is now 15 years later, NADA’s recommendation was achieved many years ago; yet what is different?