Depending on which article you read today you’ll either hear online sales is the absolute only way cars will be sold in the future or that the entire thing is some hyped up nonsense that consumers don’t want.

So, who should you listen to when deciding how to plan your digital strategy for the rest of 2016 and on?

“Does anyone here have any data? Because if we’re just sharing opinions, then mine wins.”  – Netscape CEO, Jim Barksdale

Well as it just so happens, I have a ton of data. Data that’s never been released publicly before, that I’d like to share with you today. [Read more…]