So Call Me, Maybe
(Author’s Note: While the title of this post might lead you to believe this is all about AutoNation, it is not. The issues addressed here are common across nearly every large dealership group I encounter – publicly traded or private.)
Hey Mike Jackson, is it true you wrote the following memo to your stores?
Dear AutoNation General Managers:
It gives me great pride to know that many of you have absolutely no simple and repeatable sales processes you’re actively enforcing in your stores. Congratulations! It is also my understanding that sales turnover continues to be an issue and that many of your local “Mom & Pop” competitors are stealing your market share. This is great news!
You are truly living up to the AutoNation motto of “Let’s be Below Average!” and for this, I thank you.
Of course you didn’t write it; I just made it up.