car inventory Archives - DealerRefresh

May 12 by Jeff Kershner -

Are You Adding Actual Photos and Prices to Your New Car Listings?

Are actual photos of your New Car Inventory necessary?

AutoTrader.com says YES!!

According to AutoTrader.com, using the standard AutoTrader.com ad format, adding actual photos and prices increased the VDP views by approximately 140% and increased shopper interaction by 110%.

I’ve been including actual photos and custom comments for our new inventory for other a year now at my Nissan Dealer (photo above). Our new car photos are of course fed out to not only AutoTrader but also our Nissan Dealership Website, Cars.com and the select other 3rd party listing sites we use. This also allows us to cut New Car videos with Unity Works.

Have our New Car leads increased?
No not really
Have our New Car phone leads increased?
A little but nothing real significant
Has our VDP views and engagement increased?
They have – to about the % that AutoTrader.com is reporting
Has my Nissan Dealer new Car Sales improved?
They sure have!

Are you taking photos of your new car inventory?

If so, what have your results been so far?

Follow the jump for the Press Release

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Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!