car inventory Archives - DealerRefresh

May 12 by Jeff Kershner -

Are You Adding Actual Photos and Prices to Your New Car Listings?

Are actual photos of your New Car Inventory necessary?

AutoTrader.com says YES!!

According to AutoTrader.com, using the standard AutoTrader.com ad format, adding actual photos and prices increased the VDP views by approximately 140% and increased shopper interaction by 110%.

I’ve been including actual photos and custom comments for our new inventory for other a year now at my Nissan Dealer (photo above). Our new car photos are of course fed out to not only AutoTrader but also our Nissan Dealership Website, Cars.com and the select other 3rd party listing sites we use. This also allows us to cut New Car videos with Unity Works.

Have our New Car leads increased?
No not really
Have our New Car phone leads increased?
A little but nothing real significant
Has our VDP views and engagement increased?
They have – to about the % that AutoTrader.com is reporting
Has my Nissan Dealer new Car Sales improved?
They sure have!

Are you taking photos of your new car inventory?

If so, what have your results been so far?

Follow the jump for the Press Release

Best FCA Certified Digital SEM Vendor Near Me?
Starting in May of this year, off-program paid search providers will no longer be PAP eligible under the FCA program. My question is - Who is the best FCA Certified vendor if we decide to switch and why? Why is it... Best FCA Certified Digital SEM Vendor Near Me?
It's Customer Valuation, not Attribution
Marketing attribution has been a hot topic for several years now, especially with the increasing availability of technology and metrics that can show marketers almost every step in a customer’s journey. Greater and deeper visibility into these touchpoints has... It's Customer Valuation, not Attribution
Anyone use Facebook ads and have had success?
I've used FB ads once and did not go too bad but I know I can do better that's for sure.. A lot of testing and tweaking How about you guys? How's your FB ads going?
Unique Opportunity with startup company
Looking in the Austin, TX area for someone familiar with automotive dealerships and management. This is a commissioned outside sales job with a base salary and car allowance. Also, need detail-oriented individual for account management. www.nuvinair.com... Unique Opportunity with startup company
Digital Retailing - do you?
Do you have a digital retailing solution in your website or process? Something like Roadster, Dealer Science, Cox's Accelerate (or whatever they call it), Dealer Inspire's Online Shopper, etc. I know I'm missing at least 8 others.... Digital Retailing - do you?
Digital Retailing - What are your results?
*If there is a thread out there that is similar to this please send me the link* Not looking to get into a long draw out discussion about Digital Retailing (DR). I personally think it scares your customers away but that is just my stubborn self. All I really want to know is five things […]
Calling all ladies in Automotive!
Calling all ladies in Automotive! We want to hear from you!! View attachment 4068 Dealer Authority will be hosting an all-female, Facebook Live round table March 19th | 3PM and we want to include you!! This is an open call to the automotive industry.... Calling all ladies in Automotive!

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.