Best PracticesDealership MarketingDealership Operations & ProcessesOpinions & Advice

Down Market? Time for a Little “Old School” Automotive

Listen to Audio Version Old School is New Again While most of those who use the term “old school” in automotive retail are speaking disparagingly about dealerships, managers and salespeople relying on outdated marketing, sales techniques and processes; the truth is that the most successful dealers I work with today understand that sometimes “old school” …
Best PracticesDealership Communication ToolsDealership Operations & Processes

The First Call Should Be the ONLY Call

One of the greatest challenges for dealers trying to master the internet is getting over their own preconceived notions about what internet sales entail. As I’ve been writing throughout this this 7-part series, internet sales are not hard; they’re not mysterious and they’re certainly not anything to overthink. My hope has been to detail in …