CarMax on Twitter
I have a confession, when I first jumped on Twitter I had no clue what I was doing. I would log-in from time to time and retweet an interesting article or add what I thought was a nugget of wisdom, but overall I had no clue what a hash tag was, much less a retweet.
After I had a bit more experience and actually threw myself into using it, I realized the golden rule of Twitter – the entire system is built on relationships. You can’t jump on and off, posting vehicle inventory or your newest YouTube ad and expect to build a following. You have to invest the time and energy to actually engage with people in your network.
Twitter has a language all its own and the more you tap into the power of receiving and sharing relevant news, the wider your network will grow. Below I want to share best practices from a dealership I’ve seen rocking their Twitter brand on a daily basis.