Dealership MarketingOpinions & Advice

Why Can’t Your Classifieds Site Perform Like CarGurus?

Why Can’t Your Classifieds Site Perform Like CarGurus? To be clear: CarGurus (NASDAQ: CARG) is not perfect. In fact, dealers have plenty of legitimate issues with the company (I’ll detail a couple here). But, when it matters, CarGurus more often than not delivers results for dealers. CarGurus, you see, easily passes the DISC Test (Does …
Best PracticesDealership Communication ToolsDealership Marketing

I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’

I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’ It seems everywhere you turn in automotive you hear how behind dealers are compared to every other industry when it comes to technology, marketing and the customer experience. Frankly, I’m growing tired of this constant drumbeat; and not just because …