Industry News & Trends

The Weekly Refresh – Text advertising and the YouTube Generation

GenY says no to text message advertisements – A recent poll conducted my Maritz Research revealed that almost two out of three GenX respondents (65%) said they were “unlikely to or would definitely not subscribe” to offers solicited via cell phone text messaging. Lillie Guyer over at WardsAuto.com wrote and article “Calling All Customers” while …