Even though the Cash for Clunkers Legislation has not passed yet, there is a lot of potential business already circulating around this program. If you’re the first on the scene, you can seriously rule your market for anyone trying to find more information about the bill.
First: Build your site and prepare your staff
“This bill is not official”, and those should be the first words out of your mouth, followed by a big BUT. “But, when the bill is passed we want to be the dealership that earns your business. Let me tell you a bit about the bill as it currently sits – have you visited the Cash for Clunkers page on our website (Checkered Flag’s Cash for Clunkers page)? We are a participating Cash for Clunkers dealership, and ready to help you with the program when it does launch. Basically, the program covers vehicles over X years old with a combined MPG of less than XX…” you get the idea. [Read more…]