Over a year ago Jeff told me about a website called Woopra that allowed me to watch site traffic as it was happening on Checkered Flag.com. I was able to see what search phrase each visitor used to find us, where in the world they were, the configuration of their Internet connection, browser, and operating system along with many other things. I was immediately hooked! The learning experience from seeing things happen in real time is much stronger than viewing reports about what had already happened. Instead of all visitors being looked at on one page of report stats, I was performing tech-psychology on each person. How long did they spend on the finance application? What piece of inventory did they look at before submitting that finance application? Did they click the finance application link on the inventory page or from the nav bar? Did they use Google to find that piece of inventory and how much did they misspell things when they entered that search query into Google?
To the casual reader, these might sound like silly questions but they’re incredibly insightful to have the answers to when you’re building your website, SEM campaign, or BDC.
Unfortunately, a short time after installing Woopra, we discovered they were installing some sort of feeder on each of our visitors browsers that pinged back all Internet-surfing histories to Woopra. We quickly yanked the code and went without the live analytics for a while. EDIT: Woopra has commented on this – be sure to read the comments from this article.