cliff banks Archives - DealerRefresh

Nostradamus (Cliff Banks) joins Jeff & Alex on Refresh Friday

March 30th at 1:00 PM EST Cliff Banks, automotive’s Nostradamus, will be sharing his insights on Refresh Friday. Tune-in on the DealerRefresh Facebook page for the live broadcast.

We plan to talk about

CDK’s Fortellis project
CDK lawsuits with Authenticom & Cox Automotive
NADA
2018 Acquisitions
Hot companies to watch
Digital Retailing
Dealers are not going away anytime soon

Join the fun.

If you can’t make it the video will be available on Facebook and later on the DealerRefresh YouTube channel.

Leaving Customers Unattended In Showroom
So I was listening to the radio this morning (I know, very old school of me) and they were discussing that the modern car-shopper (when left unattended) in a showroom after a deal has begun, it gives them time to pull out their phones, have discussions with friends, family, or even make a post... Leaving […]
FRIKINtech: Alex's new role and what it means for DealerRefresh
View attachment 4063 I'm a two-timing SOB again. Unlike last time I don't have to worry about my DealerRefresh behavior like I did when working for a publicly traded company. This time, I'm the boss! FRIKINtech is the name of my company and it is was founded with some friends. Over... FRIKINtech: Alex's new role […]
SEM Strategy...In House or Agency
If agency, who would you say are the Top 3. If In House, who handles it? Thanks for the feedback.
Collect Car Buyer Leads CHEAPLY & EFFECTIVELY!
You know what the most frustrating part of marketing is? Building a website to capture sales leads through. Whether you're running Facebook Ads like us, or looking to find more intuitive ways of gathering lead information, we can all agree. Building a landing page is costly, both from a time... Collect Car Buyer Leads CHEAPLY […]
Pay for photographer?
Sorry if this is in the wrong section I'm having a hard time finding a balance between not spending too much on a photographer and actually getting good photos. Our inventory hovers around 150 new+used. We want all vehicles photographed at about 25+/- for each vehicle in inventory. Possibly... Pay for photographer?
Cars.com is being told to profit or sell
Meanwhile, Cars.com under pressure to perform. Cars.com pressured to perform, shake up management or sell http://www.autonews.com/article/20181211/RETAIL/181219900/cars-com-starboard "If shareholders do not see progress soon, then we believe it would be... Cars.com is being told to profit or sell
Has Anyone Else Got Their CarGurus Price Gouge Yet?
My price is going to increase by over 115% per month. I'm going to cancel all my stores. Has anyone else got this?

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

Nostradamus (Cliff Banks) joins Jeff & Alex on Refresh Friday

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Eric Miltsch

Matt Murray

Ilana Zur

Adam Robinson

Joe Pistell

Todd Smith