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Co-Op – DealerRefresh

OEM Co-Op
OEM Co-Op
Opinions & Advice

Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs

  • Steve Stauning
  • Posted onJul 30, 2018 at 9:29 AM
  • 4 Comments
Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs This article was not written to be cute or semi-controversial. It was also not written for dealers to read, nod their heads and then do nothing. It was written for dealers and OEM executives to get beyond the bullshit being fed to them by …

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