facebook is over 6 years old now, but it has only found the mainstream-online-car-industry in the last year or so. In a very short time, in our industry, it has worn out its welcome. Nobody is selling cars off of it and maintaining a facebook page is a waste of time. I just don’t understand why any dealership would want to be on it?
Could it be the wealth of consumers who participate on facebook every day? Could it be the potential to have your message branded to an extra 200 people per each fan your dealership has? Might it be a communication tool with a better chance of having something read than an email (who doesn’t read their direct facebook messages)?