Let’s face it. Our Dealership Service departments don’t always have the best reputation. Too often, they’re perceived as being overpriced and pushy when compared to the trustworthy shadetree mechanic next door, the independent auto repair center down the street or even the Midas shop across from your office.
On top of the ever-growing competition, most dealer service departments and service managers are years behind on a digital marketing strategy. Many are still dependent upon postcards and coupons sent by snail mail, from the manufacturer program.
Visit just about any dealership website and you’ll find the average amount of pages allocated to fixed-ops equals out to a whopping TWO.
The first being a clunky, hard to use “Schedule Your Service” feature that only works on a desktop browser. Forget mobile. [Read more…]