Facebook Chatbot Systems
Facebook Chatbot Systems
Best PracticesDealership Communication ToolsDealership Marketing

Can a $100 Chatbot Really Replace 2 BDC Agents?

  Can a $100 Chatbot Really Replace 2 BDC Agents? Before I answer the question posed in the title, let’s agree on a few things: Facebook is not going away; Most of your customers are already there; Your kitten pictures and inventory vomits aren’t being read; and Facebook Ads work, but you need to start …

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That lead is an order
That lead is an order
Best PracticesDealership MarketingDealership Operations & Processes

Treat EVERY Lead and Call Like an Order

When I first started working closely with dealership internet teams in 2003, I was surprised whenever a traditional sales manager took any interest at all in their activities. Back then there were two primary types of managers heading up a store’s internet efforts: There was the “guy who was good with computers” and there was …

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Best PracticesDealership Communication ToolsDealership Marketing

How My Bad Email Advice Almost Ruined a Friendship

A friend of mine called to pick my brain on email marketing. His company has about 70,000 subscribers and their open rates were getting WORSE with each new campaign. In his testing, he saw that a lot of their emails were getting delivered to the spam folder. He was looking for changes they could make to improve their …

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Best PracticesIndustry Events

Winning More Customers By Providing A Great Experience – Presentation

Winning the Customer with a Great Experience Win More Customers by Providing a Great Online & Offline Experience   In this presentation, originally put together for DSES 2013, Jeff Kershner and Ryan Leslie discuss and review several key elements around providing a stellar online and offline customer experience with your dealership. From managing and obtaining …

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