All of my DealerRefresh articles are inspired by something I have come across recently. This one is certainly no exception. As most dealership employees whose job focuses around “the Internet” I too wear quite a few hats. One of those hats screams I am the CRM Dude at my dealer group. It is actually one of my favorite responsibilities because it is a never-ending cycle of developing better process, and I find that fun! In my travels from store to store, I come across the same question from frustrated sales people again and again:
Why hasn’t this CRM stuff helped me sell any more cars?