Dealership Operations & ProcessesIndustry News & Trends

It’s my data – How do I get access to it?

Attending back-to-back conferences (DSES and JP Power marketing summit) was a real eye opener! I saw tremendous energy and clear thinking about the new age of automotive retailing. And it is a new age…. our customers demand a better sales and service experience. More purchase options exist than ever before. Customers have choices and they …
Dealership Communication ToolsDealership Operations & Processes

Who REALLY has Ownership of YOUR Customer Data?

Who owns the customer data, in your dealership’s DMS? “I do, of course!” and depending on your perspective, you may be right. Dealers could emphatically answer that question, but what about DMS providers? From their perspective, they might feel they have data ownership since their systems warehouse it. If you live on the OEM side, you may feel you have …