A Great Way to Build Customer Retention and Loyalty
Dealer Advisory Boards are a regular tool used by Automotive Vendors to maintain relationships with their top clients and to keep them engaged in the service they provide. Autotrader.com, for instance, has a great Dealer Advisory forum that they use to gauge customer satisfaction and product effectiveness. It is also a launching point for new ideas and services. Generally if their top clients don’t like it, neither will the masses. Autotrader.com not only gains valuable feedback from the dealer perspective through these meetings, but also strengthens the relationship they have with their major client base; which builds loyalty and retention.