Kevin Frye reviews Digital Dealer 12
by Kevin Frye
Have you made your list? I started Digital Dealer 12 with what might be my favorite part, the Peer Networking roundtable discussions that kick-off the conference. I gathered with the Knights of my Roundtable, and we immediately got to business sharing our immediate concerns, including the rising costs of Search Engine Marketing in our respective markets, the rapid growth of mobile technology and how we as dealers can embrace it, as well as many other issues that face us day to day as dealers. It was also an opportunity to catch up with old friends, including Gordie Boucher, Shawn Petley, Kevin Gordon, Nick Williams, Alex Jefferson and more. One of my greatest suggestions when attending these conferences is to create your “list”, which is a list of email addresses of your peers in the industry that can help you as you seek to answer questions in your day to day work. Curious about a new vendor? Unsure how to handle a negative review? These and many more questions can be quickly sent to an email distribution list that you create in Microsoft Outlook to your peers to get their valuable input to make you a better eCommerce Director.