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Dealership Operations & Processes Opinions & Advice

Training customers to ignore your emails

If you ask your Internet leads for a phone number before answering their question or providing a price, you’re doing it wrong. And how many damn times do you need to be told this 101 crap? That’s my summation on this article. If your initial email response is to provide a price with other vehicle …

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Email Templates can be Personal AND Automated

Internet sales are easy! There, I said it (or rather, wrote it.) Let me be clear: internet sales are about as black and white as anything we do in the car business – they really are. The problem is we tend to overcomplicate things we don’t understand; and traditional automotive sales managers have (for the …

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How My Bad Email Advice Almost Ruined a Friendship

A friend of mine called to pick my brain on email marketing. His company has about 70,000 subscribers and their open rates were getting WORSE with each new campaign. In his testing, he saw that a lot of their emails were getting delivered to the spam folder. He was looking for changes they could make to improve their …

Best Practices Dealership Communication Tools

5 Ways to Personalize Your Emails

Relevance is one of the key reasons people subscribe to emails from you or your dealership. People want information that is going to be specific to them and their situation. If you are sending mass email blasts to everyone about the same thing, then check out these 5 ways to get a little more personal: 1. …

Best Practices Dealership Communication Tools Dealership Marketing

An Often Overlooked Lo-Tech Pitfall of Hi-Tech Dealerships

Examples of poor follow-up techniques to “internet leads” are a dime a dozen. And while it can feel like a waste of time to keep following up with an unresponsive lead or prospect, have you ever asked yourself – is their “unresponsiveness” the result of something you did or did NOT do right? You only …

Dealership Communication Tools Opinions & Advice

Email IS Your Biggest Loss of Business

We’ve always known about our phone answering problems, but I rarely hear anyone talk about what we’re saying to customers via email. Did you know that you can measure all sorts of things around email to discover who is doing it well and who isn’t? My favorite is to look at the number of emails …

Dealership Marketing

Perfecting the Lead Mix: The Key to Growing Sales in Your Dealership

Perfecting the Lead Mix for your Dealership – White Paper Dealers receive leads from their own websites; their OEM’s site; and independent Internet sites, which can include large portals as well as auto research, buying, and enthusiast sites. Each source represents different types of investments and different types of buyers – and no two dealers …

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dealer email followup – DealerRefresh

Training customers to ignore your emails

Email Templates can be Personal AND Automated

How My Bad Email Advice Almost Ruined a Friendship

5 Ways to Personalize Your Emails

An Often Overlooked Lo-Tech Pitfall of Hi-Tech Dealerships

Email IS Your Biggest Loss of Business

Perfecting the Lead Mix: The Key to Growing Sales in Your Dealership

My Lending Tree experience –Consistent Follow-up!