Relevance is one of the key reasons people subscribe to emails from you or your dealership.
People want information that is going to be specific to them and their situation. If you are sending mass email blasts to everyone about the same thing, then check out these 5 ways to get a little more personal:
1. Personalize subject lines with their name
This is an easy one. Personalized subject lines generally deliver higher open rates.
2. Personalize based on their vehicle
Truck month tips can go to truck owners. Summer traveling tips with kids could go to minivan owners. You probably won’t have time to come up with custom content for each type of vehicle, each month – but even if you do it once or twice a year, it can make a nice impression. [Read more…]